Area Sales Manager - Pune (GT)

Job Title: Area Sales Manager Pune

Company: Lal Sweets Pvt. Ltd.

Location: Pune, Maharashtra

Experience: Minimum 5+ Years

Industry Preference: FMCG (General Trade only)

Job Summary: We are seeking an experienced and dynamic Area Sales Manager (ASM) to lead and drive our General Trade (GT) business in the Pune region. The ideal candidate will have a strong FMCG background with proven expertise in channel sales, distributor management, and team handling.

Key Responsibilities:

Achieve sales targets and ensure growth in the assigned territory through effective distribution and channel management.

Identify and appoint new distributors, monitor their performance, and ensure profitability.

Lead, motivate, and guide the sales team to achieve business objectives.

Build strong relationships with retailers, distributors, and key trade partners.

Ensure market coverage, visibility, and product placement as per company standards.

Analyze sales data, market trends, and competitor activities to identify business opportunities.

Implement trade schemes and promotional activities to drive secondary sales.

Ensure timely collection of outstanding payments and maintain healthy channel hygiene.

Requirements:

Graduate / Postgraduate (MBA preferred).

Minimum 5 years of experience in General Trade (GT) sales within the FMCG sector.

Strong knowledge of the Pune market and distributor network.

Proven track record of achieving sales targets and managing field sales teams.

Excellent communication, negotiation, and leadership skills.

Why Join Lal Sweets:

A rapidly growing premium FMCG brand expanding across India.

Opportunity to lead and make an impact in a key market.

Dynamic work culture with performance-driven growth.