Area Sales Manager (Part of UP West)

Role & responsibilities

• Ensure achieving of Secondary / Primary Sales targets; and ensure right product Mix
• Will be required to do Distributor / dealer management & Secondary management from Retailers. Handle A, B class retailers, along with Distributors.
• Ensure Town penetration, ensure new customer acquisition, and existing customer retention
• Ensure Numeric Distribution in each town
• Ensure Collections of Receivables as per norms
• Ensure distributors and dealers work as per Norms or Guidelines
• Will also be required to visit sites as part of his working, sites where Interior Work is happening / and engage with Carpenters who apply Laminates product category on Wood Substrate.
• Ensures timely communication of all initiatives to all Front liners. Timely communication of secondary schemes to team, to market, and ensure smooth implementation.
• Ensure all visibilities in outlets are put up as per norms
• Ensure PJP is followed for self, and team
• Usage of CRM system and other Tools