Area Sales Manager (PAN India)

Area Sales Manager

Job Title: Area Sales Manager

Department: Sales & Business Development

Reports To: Regional / Zonal Sales Manager

Location: PAN India

Experience: 2-5 Years

Employment Type: Full-Time

Travel Required: Extensive field travel

Grade / Level: Managerial / Individual Contributor

About Servotech

Servotech Renewable Power System Limited is a leading Indian technology-driven organization specializing in solar energy solutions and EV charging infrastructure. The company is committed to driving India's transition toward clean and sustainable energy.

Servotech offers a wide range of products and services including:

• Solar power solutions, including Rooftop and EPC projects
• EV chargers, including AC and DC fast chargers
• Power conditioning and energy-efficient products

With a strong presence across government and private sectors, Servotech works closely with PSUs, DISCOMs, enterprise clients, channel partners, dealers, and distributors to deliver innovative and reliable energy solutions.

About the Role

The Area Sales Manager will be responsible for driving sales and business development within the assigned territory through effective market mapping, channel expansion, dealer/distributor management, and new customer acquisition. The role requires strong field execution, regular market visits, CRM discipline, and ownership of territory revenue targets.

Key Responsibilities

• Achieve assigned sales and revenue targets for the territory.
• Conduct market mapping to identify potential markets, dealers, distributors, channel partners, and business opportunities.
• Generate new business from existing and new markets.
• Identify, appoint, onboard, and develop new channel partners, dealers, and distributors.
• Manage existing channel partners and drive repeat business and higher partner productivity.
• Conduct regular daily market/customer/channel-partner meetings and maintain an active sales pipeline.
• Develop strong relationships with dealers, distributors, customers, and other market stakeholders.
• Maintain accurate leads, opportunities, meetings, follow-ups, and sales activities in the CRM.
• Track competitor activities, pricing, products, channel presence, and market developments.
• Coordinate internally for quotations, order processing, dispatches, customer requirements, and collections.
• Support timely payment collection and outstanding management.
• Provide regular sales forecasts, market updates, and performance reports.

Key KRAs

Expected Outcome

Revenue Generation: Achievement of territory sales targets

Market Mapping: Identification of new markets and opportunities

Channel Expansion: Appointment of productive new channel partners

Dealer/Distributor Management: Strong engagement and partner productivity

Repeat Business: Consistent orders from existing partners

Market Meetings: Regular field meetings and prospect coverage

CRM: Timely and accurate sales pipeline updates

Collections: Support timely realization of outstanding payments

Experience & Qualifications

• 25 years of relevant experience in Sales, Channel Sales, Dealer/Distributor Management, or Business Development.
• Graduate/Postgraduate: MBA/PGDM in Sales & Marketing would be preferred.
• Preferred industry exposure: Solar, Renewable Energy, Electronics, Electrical, Manufacturing, Power/Energy products, or similar channel-driven industries.
• Experience handling dealers, distributors, channel partners, and territory sales is strongly preferred.

Key Skills

• Channel Sales
• Dealer/Distributor Management
• Market Mapping
• Business Development
• Revenue Generation
• New Partner Acquisition
• Territory Management
• CRM
• Negotiation
• Relationship Management
• Sales Forecasting
• Collections

Ideal Candidate

A field-oriented sales professional with strong market knowledge, channel-development capability, and a track record of generating business through dealers/distributors. The candidate should be comfortable with daily market visits, extensive travel, new partner acquisition, and target-driven sales execution.