Area Sales Manager - OTC /FMCG

Role: Area Sales Manager (ASM) OTC

Industry: Pharmaceutical / Healthcare / Consumer Healthcare
Experience: 4- 7 Years
Qualification: Graduate in any discipline
Job Location: Bengaluru
Reporting To: Zonal Sales Manager

Job Summary

We are looking for a dynamic and result-oriented Area Sales Manager to drive sales and distribution of OTC products across the assigned territory. The candidate will be responsible for achieving sales targets, expanding market reach, developing distributor and retailer networks, managing the sales team, and strengthening product visibility and brand presence.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for OTC products in the assigned territory.
• Develop and execute area sales plans to drive revenue growth and market penetration.
• Appoint, manage, and strengthen distributor, stockist, chemist, pharmacy, and retail networks.
• Build strong relationships with chemists, retailers, wholesalers, distributors, and other channel partners.
• Lead, guide, and monitor the field sales team to ensure achievement of sales and productivity targets.
• Identify new business opportunities, untapped markets, and potential distribution channels.
• Drive product availability, visibility, merchandising, promotional activities, and in-store execution.
• Monitor secondary sales, primary sales, stock movement, outstanding payments, and distributor performance.
• Conduct regular market visits to assess competitor activities, pricing, product demand, and market trends.
• Ensure effective implementation of trade schemes, promotional campaigns, and marketing initiatives.
• Track sales performance through regular MIS, sales reports, and territory reviews.
• Ensure optimum inventory levels and minimize stock-outs, expiry-related losses, and returns.
• Coordinate with marketing, supply chain, and finance teams to resolve market and distributor-related issues.

Required Skills

• Strong sales and distribution management skills.
• Experience in OTC, pharmaceutical, consumer healthcare, or FMCG sales.
• Distributor and channel partner management.
• Team leadership and field force management.
• Territory planning and business development.
• Negotiation, communication, and relationship management.
• Sales forecasting, target achievement, and MIS reporting.
• Market analysis and competitor tracking.