Area Sales Manager - North (Jaipur/ Delhi/Haryana)

Type of Document: JD

Functional Discipline: Retail Sales

Superior Position(s): Regional Sales Manager Retail Sales

POSITION OVERVIEW:

To drive Hydraulic kit business through an effective channel network by developing long term relationships with fabricators & end users & OEM dealers, expanding market coverage, converting opportunities & building long term customer value.

MAIN TASKS AND RESPONSIBILITIES:

1. Sales & Business Planning with Effective execution

• Doing sales of Hydraulic Kits, Trailer & Tip Trailer Parts. Enhancing sales in the assigned territory. Prepare Monthly, quarterly & 6 monthly Sales forecast along with channel partners for sales planning & effective execution.
• Monitor Primary Sales, Secondary Sales & actual fitment at fabricator by creating end user & fleet owner pull.
• Ensure adequate inventory at channel partners based on market demand.

2. Fabricator & Customer Relationship Development

• Maintain & develop relationships with Existing and new fabricators
• Connecting with all prospective customers to enhance sales and promote the Hyva range of products
• Understand fabricator requirements and recommend suitable products
• Enhancing customer satisfaction by way of extending support for building the sales for long term.
• Build long term relationships with key fabricators & influencers.

3. Channel Partner Management

• Develop & manage dealers in the assigned territory
• Set channel wise Sales Targets & ensure achievement
• Improve channel partner productivity.
• To ensure full compliance company values at dealer end

4. Market Development

• Map the territory for potential fabricators, fleet owners & OEM Channel partners.
• Identify new markets, applications & business opportunities.
• Track competitor products, pricing, specifications & market activities.
• Develop strategies to increase product Share of business & gaining market share.
• Selling & establishing new products at existing & new customers to expand the reach & higher sales value.

5. Technical & Product Support

• Coordinate with technical teams for new products selection & application suitability.
• Support fabricators during product trials, installation.
• Resolve technical customer complaints through timely coordination with internal teams.

6. Relationship & Influencer Management

• Build strong relationships with fabricators & end users.
• Plan Customer Meets & other marketing initiatives to increase brand value & create sales pull.
• Develop Key accounts and secure long term business

7. Review & MIS Reporting

• Review channel partner performance through regular MIS & market visits
• Providing Market share updates
• Provide market intelligence & competitor feedback to management.

RELATIONS

Internal:

• RSM
• Engineering
• Quality
• SCM

External:

• Dealer
• End Users
• Fabricators
• OEM Channel Partners.

POSITION REQUIREMENTS

• Educational Level: Qualified B.E. Mechanical/Automobile
• Professional Experience: 8-10 Years in Auto Components or OEM
• Leadership Level: Area Sales Manager
• Candidate working with Auto component background.