Area Sales Manager - Modern Trade

Key Account Management:

Maintain and grow existing key accounts while pursuing new customer acquisition with the right product mix.

Increase both value and volume share within existing key accounts by driving distribution and market penetration.

Generate revenue through effective key account management and consistently achieve assigned sales targets.

Sales Pipeline & Forecasting:

Maintain a healthy sales pipeline and prepare regular forecasts to enable effective forward planning and target achievement.

Track account performance against targets and initiate timely corrective actions where required.

Customer Escalations & Negotiations:

Manage customer escalations and resolve customer problems in a timely and professional manner.

Participate in and lead important negotiations with key accounts to secure favourable terms and sustained business growth.

Relationship Management & Cross-functional Liaison:

Build and nurture strong relationships with category managers across all assigned key accounts.

Maintain close liaison with internal sales support functions including SCM, Commercial, Finance, and HR to ensure seamless execution and customer satisfaction.

Team Leadership & Merchandising Oversight:

Lead, guide, and manage the regional team of merchandisers to ensure flawless in-store execution.

Monitor merchandising standards, planogram compliance, and product visibility across all assigned modern trade outlets.