Area Sales Manager - Meerut - Ghadi | RSPL Ltd

JOB PURPOSE

Drive sales growth, distribution expansion, market execution, and team performance in the assigned territory while achieving business objectives.

KEY RESPONSIBILITIES (KRAs) & KPIs

1. Sales Achievement

Achieve primary and secondary sales targets.

Drive volume and value growth.

Ensure product-wise target achievement.

KPIs: Primary Sales %, Secondary Sales %, Volume Growth %, Value Growth %, Target Achievement %

2. Distributor / Business Partner Management

Appoint and develop distributors/business partners.

Ensure profitability, stock management, and operational efficiency.

Resolve claims within defined timelines.

KPIs: Distributor Productivity, New Appointments, Claims Closure TAT, ROI, Outstanding Recovery %

3. Distribution Expansion & Market Coverage

Expand distribution reach and outlet coverage.

Improve market penetration and product availability.

Ensure beat plan adherence.

KPIs: Numeric Distribution, New Outlet Addition, Product Availability %, Market Coverage %, Beat Compliance %

4. Team Management & Capability Development

Lead, coach, and develop the sales team.

Conduct field visits and on-the-job training.

Drive productivity and engagement.

KPIs: Team Productivity, Coaching Days, Training Completion %, Attrition %, Performance Scores

5. Trade & Marketing Execution

Execute trade schemes and promotional activities.

Ensure merchandising and visibility standards.

Support marketing campaign implementation.

KPIs: Scheme Compliance %, Merchandising Compliance %, Program Effectiveness, Visibility Score

6. Market Intelligence & Competition Tracking

Monitor competition, pricing, and market trends.

Identify business opportunities.

Provide actionable market insights.

KPIs: Market Intelligence Reports, Opportunity Identification, Competitive Tracking

7. Customer Satisfaction & Complaint Resolution

Resolve distributor and retailer concerns.

Maintain strong customer relationships.

Improve service levels.

KPIs: Complaint Resolution TAT, Distributor Satisfaction, Retailer Engagement Score

8. Sales Planning & Inventory Management

Prepare forecasts and business plans.

Maintain optimum inventory levels.

Minimize stock-outs and improve stock rotation.

KPIs: Forecast Accuracy %, Stock Availability %, Inventory Compliance, Stock-out Incidents