Area Sales Manager - Medical Devise And Capital Equipment

job Description (JD)
Sales Manager Biomedical & Surgical Devices
Company
Aprameya MedTech.
(Exclusive Importer & Distributor of Advanced Medical Technologies)
Business Division
Fluid Management Systems & Minimally Invasive Surgery (MIS) Solutions
Management Systems &
Position Title
Area Sales Manager
Reporting To
Zonal Sales Head
About the Role
Aprameya MedTech is seeking a dynamic and results-driven Sales Manager to drive sales
and business development for the Sono Scop portfolio across India. The role involves
promoting advanced medical technologies in Fluid Management Systems, Minimally
Invasive Surgery (MIS), and Laparoscopic Solutions while strengthening relationships
with hospitals, surgeons, healthcare institutions, and channel partners.
The ideal candidate should possess a strong understanding of the biomedical and medical
device industry and have a successful track record in hospital sales, key account
management, and business expansion.
Experience Required

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Minimum 5+ years of experience in Biomedical Equipment, Medical Devices,
Surgical Devices, Healthcare Technology, or related industries.
Proven experience in hospital sales, institutional sales, and business development.
Experience in handling key healthcare accounts and distributor networks.
Prior exposure to surgical devices, endoscopy, laparoscopy, or operating theatre
products will be highly preferred.
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Educational Qualifications
Preferred
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B.Tech / B.E. in Biomedical Engineering, Electronics, Instrumentation,
Biotechnology, Mechanical Engineering, or related disciplines.
Masters Degree (MBA, Healthcare Management, Marketing, Life Sciences, or
equivalent) preferred.
Candidates with a healthcare or medical technology background will be given
preference.
Preferred Product Experience
Candidates with experience in one or more of the following areas will be preferred:
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Fluid Management Systems
Minimally Invasive Surgery (MIS)
Laparoscopy Solutions
Endoscopy Systems
Surgical Visualization Technologies
Medical Devices & Surgical Equipment
Operating Theatre (OT) Solutions
Hospital Capital Equipment
Key Responsibilities
Sales & Business Development
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Achieve sales and revenue targets for the Sono Scop product portfolio across assigned
territories.
Develop and execute business development strategies to increase market penetration
and revenue growth.
Identify and acquire new customers including hospitals, medical colleges, surgical
centers, and healthcare institutions.
Expand business opportunities through direct sales and channel partnerships.

Clinical & Product Promotion
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Promote advanced solutions related to:
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Fluid Management Systems
Minimally Invasive Surgery (MIS)
Laparoscopic Technologies
Surgical Equipment and Accessories
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Conduct product demonstrations, workshops, CMEs, and training sessions for
surgeons and healthcare professionals.
Coordinate clinical evaluations and product trials with hospitals and medical
institutions.
Key Account Management
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Build strong relationships with:
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Surgeons
Hospital Administrators
Procurement Teams
Biomedical Engineers
Operation Theatre Staff
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Manage strategic accounts and support contract negotiations and tender participation.
Ensure high levels of customer satisfaction and retention.
Channel Partner Management
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Develop and manage distributor and dealer networks across India.
Monitor partner performance and support business growth initiatives.
Ensure effective territory coverage and product availability.
Market Intelligence
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Track competitor activities, industry trends, and emerging technologies.
Gather customer insights and recommend business strategies.
Support new product launches and promotional campaigns.
Reporting & Compliance
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Maintain accurate sales forecasts, CRM updates, and business reports.
Provide regular market feedback to management.
Ensure compliance with company policies and healthcare industry regulations.
Required Skills & Competencies
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Strong understanding of the biomedical and healthcare industry.
Knowledge of:
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Fluid Management Systems
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Minimally Invasive Surgery (MIS)

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Laparoscopy
Surgical Devices
Medical Equipment Sales
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Excellent communication, presentation, and negotiation skills.
Strong customer relationship management abilities.
Self-motivated with a result-oriented approach.
Ability to travel extensively across India.
Key Performance Indicators (KPIs)
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Achievement of sales and revenue targets.
New hospital and surgeon acquisitions.
Growth in key accounts and strategic customers.
Market share expansion across territories.
Distributor network development.
Customer satisfaction and retention.
Ideal Candidate Profile
A passionate healthcare sales professional with 5+ years of experience in the biomedical or
medical device industry, preferably in Fluid Management Systems, Minimally Invasive
Surgery (MIS), Laparoscopy, Endoscopy, or Surgical Technologies. The candidate should
have strong relationships within the hospital ecosystem and a proven ability to drive business
growth for imported medical technology products across India.
Candidates with experience in advanced surgical solutions and healthcare technology
sales will be strongly preferred.