Area Sales Manager- Medical Device Division

Key Responsibilities

Field Sales & Business Development

• Develop sales across the assigned territory in Rajasthan.
• Regularly visit dealers, retailers, hospitals, doctors, clinics and nursing homes.
• Generate new leads and convert them into business opportunities.
• Develop new dealers and retailers and strengthen relationships with existing channel partners.
• Identify new markets, territories and business opportunities.
• Conduct product presentations and demonstrations where required.
• Understand customer requirements and recommend appropriate products.
• Prepare quotations and actively follow up until order closure.
• Achieve assigned monthly, quarterly and annual sales targets.
• Maintain regular follow-up with customers to generate repeat business.

Dealer & Retailer Management

• Identify and appoint suitable dealers/retailers in uncovered territories.
• Develop dealer business through regular visits and product promotion.
• Understand dealer requirements, stock position and market demand.
• Support dealers in generating business from hospitals, doctors and end customers.
• Ensure regular order flow from channel partners.
• Maintain strong professional relationships with key dealers.
• Monitor competitor pricing, products, schemes and market activities.

Hospital & Doctor Visits

• Visit hospitals, nursing homes, clinics and diagnostic centres regularly.
• Meet doctors, purchase/procurement teams, biomedical engineers, administrators and other decision-makers.
• Generate enquiries for medical equipment and accessories.
• Coordinate product demonstrations and technical discussions.
• Follow up on institutional enquiries and tenders where applicable.
• Develop long-term relationships with healthcare professionals and institutions.

Market Development

• Expand MIDLETA's presence across Rajasthan.
• Identify high-potential cities and districts and develop them systematically.
• Conduct regular market surveys and collect competitor information.
• Monitor market pricing and customer preferences.
• Provide feedback to management regarding new product opportunities and market requirements.

Reporting & Sales Management

• Maintain daily field visit and customer activity reports.
• Maintain an updated database of dealers, retailers, hospitals and potential customers.
• Prepare sales forecasts and territory plans.
• Track quotations, pending orders, payments and follow-ups.
• Regularly report market developments and sales pipeline to management.

Preferred Candidate Profile

• Qualification: Graduate in any discipline; MBA/PGDM in Sales & Marketing preferred.
• Experience: 25 years of experience in medical equipment / healthcare / pharmaceutical / diagnostic / hospital sales preferred.
• Candidates with strong B2B field sales and dealer network experience may also be considered.
• Experience dealing with medical equipment dealers, retailers, hospitals and doctors will be an advantage.
• Strong communication, negotiation and relationship-building skills.
• Good sales follow-up and order-closing ability.
• Target-oriented and comfortable with field sales.
• Should be confident in meeting doctors, hospital management, purchase departments and dealers.
• Must be willing to travel extensively across Rajasthan.
• Two-wheeler and valid driving licence preferred.
• Hindi communication is essential; basic English communication is preferred.
• Should be capable of working independently and managing the assigned territory.

Key Products

The candidate will be responsible for promoting products such as:

Patient Monitors | ECG Machines | Pulse Oximeters | Suction Machines | Nebulizers | Infusion & Syringe Pumps | Fetal Dopplers | Oxygen Concentrators | CPAP/BiPAP | Defibrillators/AED | Ventilators | Diagnostic Equipment | Hospital Equipment | Biomedical Accessories & Consumables