Area Sales Manager - LFS/RLFS

Company: MiniKlub Retail
Position: Area Sales Manager Gujarat
Department: Sales & Operations
Location: Gujarat, India
Industry: Babywear / Kidswear / Retail

We are looking for a result-oriented Area Sales Manager to drive business growth across Gujarat, with a strong focus on managing and expanding our presence in large format stores (LFS) and Shop-in-Shop (SIS) counters.

Job Purpose

To drive sales, profitability and retail execution across assigned LFS/SIS counters in Gujarat by managing channel partners, strengthening retail relationships, ensuring effective merchandising and inventory management, and achieving business targets.

Key Responsibilities

1. Sales & Business Development

• Drive sales revenue, growth and profitability across assigned LFS/SIS counters in Gujarat.
• Achieve monthly, quarterly and annual sales targets through effective business planning and execution.
• Identify new business opportunities and support the expansion of MiniKlub's presence across leading retail chains and large-format stores.
• Develop and implement counter-wise sales strategies based on market potential, consumer demand and sales performance.
• Monitor sell-through, average transaction value, product mix and counter productivity to improve business performance.

2. LFS/SIS Counter Management

• Manage day-to-day business operations and performance across assigned SIS counters within large-format retail stores.
• Build and maintain strong relationships with retail chain managers, store managers and other key stakeholders.
• Ensure adequate staffing, staff productivity, product knowledge and adherence to MiniKlub's retail standards.
• Drive effective product placement, visual merchandising, promotional execution and brand visibility at counters.
• Conduct regular market visits to monitor counter performance, competitor activity and customer experience.

3. Inventory & Merchandise Management

• Monitor stock availability, size-wise assortment, stock ageing and inventory movement across counters.
• Coordinate with internal teams and retail partners to ensure timely replenishment and minimize stock-outs.
• Identify slow-moving and fast-moving products and implement appropriate stock rotation and liquidation strategies.
• Ensure proper execution of seasonal launches, new collections, promotions and markdowns.

4. Team Management

• Lead, guide and motivate counter staff and sales teams to achieve business objectives.
• Monitor staff attendance, grooming, product knowledge, customer engagement and sales productivity.
• Conduct regular training on product features, selling techniques, customer service and brand standards.
• Set clear performance expectations and implement corrective actions wherever required.

• 5. Market Intelligence & Reporting
• Track daily, weekly and monthly sales performance against targets.
• Analyse counter-wise sales, inventory, conversion trends and other key performance indicators.
• Monitor competitor pricing, product assortment, promotional activities and market developments.
• Submit timely sales reports, market visit reports, business reviews and action plans to management.
• Coordinate with merchandising, supply chain, finance and other internal teams to resolve operational issues.

Required Qualifications & Experience

• Graduate in any discipline
• 5–10 years of experience in retail sales, preferably in apparel, kidswear, fashion or lifestyle retail.
• Prior experience managing Large Format Stores (LFS), Shop-in-Shop (SIS) counters or modern trade accounts is essential.
• Experience handling multiple counters, retail chain relationships and geographically distributed sales teams.
• Strong understanding of retail sales operations, inventory management, visual merchandising and sales analytics.

Preferred Candidate Profile: A commercially driven retail sales professional with proven experience in managing LFS/SIS counters, building relationships with organised retail partners and consistently achieving sales targets in the apparel or kidswear segment.