Area Sales Manager - HQ - Solapur - Oil business

Role Objective

Drive sales growth and market share for the assigned region by managing General Trade accounts, ensuring superior in-store execution, strengthening customer relationships, and delivering business targets across key retail chains. This is for Oil business.

Key Responsibilities

1. Sales Delivery

• Drive achievement of primary and secondary sales targets for the assigned territory.
• Ensure growth in revenue, market share, and product penetration across GT outlets.
• Execute sales plans and ensure alignment with the company's commercial strategy.

2. Key Account Management

• Build and maintain strong relationships with key retail chains.
• Ensure successful product listings, planogram execution, and promotion implementation.
• Negotiate trade schemes, visibility initiatives, and display opportunities.

3. Market Execution Excellence

• Ensure product availability and optimal shelf placement across all stores.
• Monitor stock levels, replenishment cycles, and sell-through performance.
• Conduct regular store visits to ensure merchandising standards and brand visibility.

4. Team Leadership

• Manage field teams including Sales Officers, Promoters, and Merchandisers.
• Provide regular coaching, performance feedback, and field support.
• Drive accountability for sales targets and in-store execution.

5. Business Planning & Analysis

• Track sales performance, identify growth opportunities, and implement corrective actions.
• Analyze sales data, category trends, and competitor activities.
• Provide insights and reports to management for strategic decision-making.

6. Promotion & Activation

• Plan and execute in-store promotions, new product launches, and brand activations.
• Ensure effective implementation of marketing initiatives at the store level.

Key Performance Indicators (KPIs)

• Sales target achievement
• Market share growth within General Trade channel
• Product listing expansion and SKU penetration
• Shelf share and in-store visibility
• Promotion execution effectiveness
• Team productivity and market coverage

Qualification & Experience

• Graduate in any discipline; MBA in Sales/Marketing preferred.
• 8-12 years of FMCG sales experience with strong exposure to General Trade (Oil business)
• Proven experience in handling large retail chains and managing field teams.