Area Sales Manager (Government Business- IT Hardware )

Transline Technologies Limited is looking for a target-oriented Area Sales Manager to drive business growth across government departments, PSUs, and public sector organisations. The role involves identifying government business opportunities, managing tenders, developing relationships with government stakeholders, and driving sales of IT hardware, IT infrastructure, and related technology solutions.

• Develop and execute sales strategies to generate business from government departments, PSUs, and public sector organisations within the assigned territory.
• Identify and track government tenders through GeM, CPPP, state e-procurement portals, and other relevant platforms.
• Develop relationships with government officials, department representatives, consultants, OEMs, and system integrators.
• Identify opportunities for IT hardware, servers, desktops, laptops, networking equipment, storage, and related IT infrastructure solutions.
• Review tender requirements, eligibility criteria, technical specifications, and commercial terms in coordination with the bid and tender team.
• Coordinate the preparation and submission of technical and commercial bids, quotations, and supporting documents.
• Monitor tender progress, participate in pre-bid meetings, coordinate clarifications, and follow up on bid outcomes.
• Build and maintain a pipeline of government projects, tenders, and upcoming procurement opportunities.
• Negotiate with OEMs, distributors, and internal stakeholders to ensure competitive pricing and commercially viable proposals.
• Coordinate with project, procurement, finance, and operations teams for order execution, delivery, and customer satisfaction.
• Track sales performance, tender conversion, order bookings, and revenue against assigned targets.
• Monitor government procurement trends, competitor activities, and policy or tender-related developments.

• Graduate in any discipline; an MBA in Sales, Marketing, or Business Management will be an advantage.
• 5–8 years of experience in government sales, preferably in IT hardware, IT infrastructure, or technology solutions.
• Proven experience handling government departments, PSUs, or public sector projects.
• Good understanding of GeM, CPPP, government e-procurement portals, and tendering processes.
• Knowledge of IT hardware products, servers, desktops, laptops, networking equipment, and related infrastructure solutions.
• Experience coordinating with bid and tender teams and managing government sales opportunities from identification to order closure.
• Strong stakeholder management, negotiation, presentation, and communication skills.
• Ability to manage territory-level sales targets and develop a sustainable government business pipeline.
• Willingness to travel within the assigned territory.