Area sales manager - General Trade

Summary
This role entails comprehensive leadership of the sales operations, retail network, and field personnel within a designated region. The primary objective is to achieve monthly installation goals by activating stores, expanding market reach, and ensuring precise execution. The incumbent will focus on growing the General Trade sector by uncovering new opportunities, enhancing store efficiency, and driving overall territory expansion. Success requires managing promoters and sales executives, optimizing market coverage, and monitoring key performance metrics such as visits, leads, conversions, and sales volume to maximize productivity. Additionally, the position demands cultivating robust partnerships with retailers and maintaining high standards of field operations.

Responsibilities

• Lead and oversee the sales force, store network, and field team assigned to the specific territory.
  
• Execute strategies to meet monthly installation targets through active store activation and broad market coverage.
  
• Expand the General Trade portfolio by pinpointing growth opportunities and boosting store-level productivity.
  
• Manage the recruitment, training, and daily activities of promoters and sales executives across the region.
  
• Monitor and analyze field performance data, including visit frequency, lead generation, conversion rates, and sales figures.
  
• Foster enduring relationships with retailers while identifying market trends and ensuring consistent operational execution.
  
  

Requirements

Requirements:

• Possess a minimum of three years of professional experience in field sales, General Trade, FMCG, consumer durables, or retail sectors.
  
• Demonstrate a verified history of meeting sales targets and effectively managing field-based teams.
  
• Exhibit excellent communication, negotiation, analytical, and execution capabilities.
  
• Show a strong willingness and ability to travel extensively to cover the assigned territory.
  
  

Benefits

Competitive salary + performance incentives.

High ownership and direct impact on business growth.

Opportunity to build and scale DrinkPrime's General Trade business.