Area Sales Manager - General Trade
Swiss Beauty · Kolkata · onsite · Posted 58d ago
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About this role
About us
Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.
Job Summary
The Area Sales Manager will be responsible for driving sales growth, managing Beauty Advisors (BAs), expanding business across BA and Non-BA channels, and ensuring effective market execution within the assigned territory.
Key Responsibilities
Achieve monthly, quarterly, and annual sales targets through BA and Non-BA channels.
Manage and drive performance of Beauty Advisors and ensure outlet-wise productivity.
Support BA onboarding, training, engagement, and performance improvement.
Manage assigned stores and ensure sales growth, product availability, and brand visibility.
Develop and manage distributor and channel partner relationships.
Monitor primary and secondary sales, inventory, and market performance.
Identify new business opportunities, stores, and partnerships to expand market reach.
Execute promotional campaigns, branding initiatives, and new product launches.
Lead and train the sales team to achieve business objectives.
Track competitor activities and provide market insights.
Prepare sales forecasts, MIS, and regular performance reports.
Key Requirements
Graduate; MBA in Sales/Marketing preferred.
5-8 years of experience in Beauty, Cosmetics, FMCG, or a related industry.
Experience in BA team handling, outlet management, and channel sales.
Strong leadership, communication, and relationship management skills.
Key KPIs
Sales target achievement
BA and outlet productivity
Store and channel expansion
Primary and secondary sales growth
Team performance and retention
Market visibility and business growth
Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.
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Skills
About Swiss Beauty
Swiss Beauty
Beauty & Personal Care
125
employees
2013
13 years old
Gurgaon / Gurugram, Haryana
India
About
Welcome to Swiss Beauty, India's fastest-growing beauty and cosmetics brand, established in 2013 by Mr. Amit & Mohit Goyal. At Swiss Beauty, we aspire to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a profound understanding of Indian beauty needs, we merge global cosmetic standards with our expertise to craft highly innovative, long-lasting, and comfortable products.
Our mission is to elevate beauty to Swiss standards, offering a range of game-changing products that set new benchmarks in the industry. We strive to create a revolution by empowering individuals to embrace their uniqueness and express themselves fiercely through makeup. At Swiss Beauty, we believe that makeup knows no boundaries and is for everyone. Driven by passion, creativity, and relentless pursuit of excellence, we are committed to delivering exceptional quality and performance in each product we offer. Our dedicated team of experts meticulously curates a diverse range of cosmetics, catering to the diverse needs and preferences of our customers.
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