Area Sales Manager- General Trade- FMCG

Key Responsibilities:

1. Sales Management:
• Oversee and drive the sales of the entire product range within the assigned area.
• Develop and implement sales strategies to achieve and exceed sales targets.
• Expand market coverage through aggressive sales promotions while adhering to sales policies.
2. Product Launch & Relaunch:
• Lead the launch and relaunch efforts of new products, ensuring their successful market establishment.
• Work towards achieving or surpassing the defined sales targets for these products.
3. Payment Collection & Follow-ups:
• Ensure the timely collection of payments with each order.
• Maintain consistent follow-ups with depots to ensure the timely execution of orders and collections.
4. Relationship Building:
• Establish and maintain strong relationships with dealers, distributors, and retailers.
• Act as the primary point of contact for all stakeholders within the assigned area.
5. MIS Reporting:
• Prepare and submit timely and accurate Management Information System (MIS) reports to the reporting authority.
• Provide insights and recommendations based on data analysis to optimize sales performance.
6. Field Force Management:
• Build and control the infrastructure of the field force, ensuring optimal performance.
• Provide training and support to the field team to enhance their capabilities and drive sales effectiveness.

Skills & Competencies:

• Strong leadership and team management skills.
• Excellent communication and relationship-building abilities.
• Proficiency in sales analytics and data interpretation.
• In-depth knowledge of the FMCG market, specifically in the spices segment.
• Ability to work under pressure and meet tight deadlines.