Area Sales Manager-General Trade (Beverages)

We are hiring for one of our client for the role of Area Sales Manager. PFB the details:

Industry: Beverages

Role: Area Sales ManagerTrade: General Trade

Location: Kanpur/Agra/ Farukhabad/ Hardoi/Sitapur

1. Sales Strategy & Execution

• Target Achievement: Drive primary (bulk sales to distributors) and secondary (sales from distributors to retailers) volume targets.
• Market Expansion: Identify untapped markets and new business opportunities within the designated territory.
• Brand Visibility: Collaborate with the marketing team to launch regional campaigns, trade promotions, and point-of-sale (POS) displays.

2. Distribution & Channel Management

• Network Expansion: Appoint, evaluate, and manage distributors, dealers, and stockists to ensure consistent product availability.
• Channel Optimization: Secure placements across general trade, .
• Inventory Control: Optimize supply chain efficiency and ensure optimal inventory levels to prevent out-of-stocks or expiries.

3. Team Leadership & CoachingField Management: Recruit, train, and mentor Territory Sales Executives and route-to-market teams.Performance Tracking: Conduct regular market visits and joint-calls with the sales team to coach them on pitching and closing deals.

Interested candidates may share their CV at: [email removed] OR WhatsAPp: [phone removed]