Area Sales Manager Fresh Dairy Products

Scope of Business:

Drive sales growth and achieve primary and secondary sales targets for the assigned area.

Manage and develop distributor network to ensure optimum market coverage and product availability.

Lead, coach, and monitor Sales Executives to improve productivity and market execution.

Ensure effective implementation of sales strategies, trade schemes, promotions, and new product launches.

Track market share, competitor activities, pricing, and distribution opportunities within the assigned area.

Monitor stock availability, freshness, product rotation, and minimize expiries/returns across the distribution chain.

Expand retail reach by increasing numeric and weighted distribution.

Conduct regular market visits to review team performance, distributor operations, and customer engagement.

Drive collection efficiency and ensure adherence to commercial policies.

Coordinate with Supply Chain, Trade Marketing, and Finance teams to ensure seamless business operations.

Prepare and review sales forecasts, distributor inventory plans, and business performance reports.

Build strong relationships with distributors, key retailers, and local market stakeholders.

Profile expected:

5 to 10 years of experience in Dairy/FMCG sales, with minimum 2 to 3 years in a people management role.

Strong expertise in Fresh Dairy Products sales, distributor management, and market execution.

Proven ability to lead and develop a sales team while consistently achieving business targets.

Strong analytical, negotiation, and relationship management skills with customers and channel partners.

Result-oriented professional with good business acumen and exposure to handling large sales territories.

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