Area Sales Manager - Food & Beverages (Institutional Sales)

Key Responsibilities:

• Drive institutional sales growth by developing and managing a robust distributor and dealer network across regions
• Identify and onboard new institutional clients including government and private establishments
• Set, monitor, and achieve monthly and annual sales targets across territories
• Build strong relationships with distributors, ensuring consistent brand visibility and product availability
• Develop regional sales strategies in line with business objectives and market trends
• Coordinate with internal teams and brand partners to execute promotional plans and marketing initiatives
• Conduct periodic market visits and business reviews to ensure consistent performance
• Ensure compliance with pricing policies, payment terms, and credit control processes

Required Skills & Experience:

• Exposure with a minimum of 3-4 years of experience in FMCG or F&B institutional sales
• Proven track record in channel development and distributor management
• Strong negotiation, communication, and relationship management skills
• Excellent business acumen and analytical ability to identify growth opportunities
• Willingness to travel extensively to drive business expansion

Preferred Background:

• Experience working with reputed FMCG / F&B brands or distributors in the institutional sales domain
• MBA or equivalent qualification in Sales, Marketing, or Business Management (preferred)