Area Sales Manager (FMCG)

Key Responsibilities

1. Channel Sales & Distribution Management

• Oversee and optimize the primary and secondary sales through the existing distribution network.
• Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).
• Monitor distributor health, including stock levels, credit limits, and ROI.

2. New Dealer & Distributor Appointment

• Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.
• Conduct market mapping to identify "white spaces" where the brand is underrepresented.
• Lead the negotiation and documentation process for new channel partners.

3. Sales Strategy & Execution

• Meet and exceed monthly, quarterly, and annual sales targets.
• Implement company schemes, trade promotions, and consumer offers effectively at the ground level.
• Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.
• Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.

4. Field Leadership & Traveling

• Hiring of new field staff
• Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.
• Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

Candidate Preference

• Vehicle: Candidate must have a bike and a valid driving license.
• Education: Graduation is preferred; however, candidates with good relevant experience may also be considered even if they are not graduates.
• Age Limit: Up to 45 years

Experience: 38 years in FMCG/Food Industry
Industry: FMCG / Food & Beverages / Spices