Area Sales Manager - Electrical Wires and Cables

Roles and Responsibilities

• Manage sales performance of the assigned territory and achieve monthly, quarterly, and annual sales targets.
• Develop and execute strategies for B2B business development, channel sales, dealer development, and distribution network expansion.
• Build and maintain strong relationships with dealers, distributors, retailers, contractors, electricians, consultants, and other key market stakeholders to drive sustainable revenue growth.
• Identify new business opportunities through regular field visits, market mapping, customer meetings, and competitor tracking, and convert opportunities into profitable sales.
• Appoint and develop new dealers/distributors and expand market coverage in the assigned territory.
• Develop relationships with key influencers involved in the selection and installation of wires and cables, including electricians, contractors, engineers, consultants, and project decision-makers.
• Drive product visibility, brand awareness, and secondary sales through dealer engagement, electrician meets, product demonstrations, and other market-development activities.
• Monitor outstanding payments and coordinate with customers and the internal team to ensure timely collections and healthy receivables.
• Work closely with internal teams such as sales support, dispatch, accounts, and customer service to resolve customer issues and ensure a smooth order-to-delivery experience.
• Gather and report market intelligence, including competitor pricing, schemes, new products, market trends, customer feedback, and business opportunities.
• Ensure regular reporting of sales activities, customer visits, new accounts, collections, and market development initiatives to the reporting manager.
• Maintain strong customer relationships and continuously identify opportunities for increasing business from existing accounts.
  

Desired Candidate Profile

• 8-13 years of experience in Area Sales Management or similar role in electrical wires & cables industry.
  
• Proven track record of achieving sales targets in a competitive market environment.
  
• Strong understanding of B2B sales principles, channel sales strategies, and distribution networks.
  
• Excellent communication skills with ability to build strong relationships with customers at all levels.