Area Sales Manager-Deputy Manager (MG3)

Role Purpose? Build and scale the on-highway filters business by developing a strong distributor and retailer channel, creating sustained demand through mechanic engagement, and delivering monthly sales, collection and market-coverage targets.?

Key Responsibilities? Own monthly sales, secondary sales, collection and distributor-stock targets for the assigned territory.?

Identify, appoint, activate and develop capable distributors for on-highway filters.?

Build productive retailer coverage across truck, bus, LCV and fleet-service clusters.?

Drive mechanic-led demand generation through regular garage visits, mechanic meets, loyalty/engagement programmes, product demonstrations and fitment awareness.?

Develop key influencers including mechanics, workshop owners, fleet operators and independent garages to convert demand to Kirloskar filters.?

Ensure distributor and retailer stocks are healthy across the priority filter range; prevent stock-outs of fast-moving SKUs.?

Execute beat plans, market mapping and outlet expansion to increase numeric distribution and active outlets.?

Track competitor products, pricing, schemes, channel margins, product gaps and market feedback; recommend corrective actions.?

Conduct product training for distributor sales teams, retailers and mechanics on application, fitment and product benefits.?

Deliver merchandising, visibility, point-of-sale material and local activation plans at priority outlets and workshops.?

Ensure timely collections, control overdue receivables and maintain distributor financial discipline.?

Submit accurate monthly sales forecasts, market intelligence, activity reports and action plans.?

Key Performance Indicators? Monthly primary and secondary sales achievement? Active distributor and retailer base? Mechanic engagement and mechanic-driven sales conversion? Numeric distribution and productive outlet coverage? Priority SKU availability and distributor stock health? Collection achievement and overdue control? New outlet activation and repeat purchase rate.

Local market activation and product-training execution.

?Desired Profile? Graduate; MBA/PGDM preferred.? 5?8 years of field-sales experience in automotive aftermarket, filters, lubricants, batteries, tyres or commercial-vehicle spare parts.?

Strong experience in distributor management, retailer development and mechanic/workshop engagement.?

Good understanding of the on-highway commercial vehicle aftermarket.? Ability to work independently in the field, analyse sales data and convert market insights into action.?

Strong communication, negotiation and relationship-building skills.?

Willingness to travel extensively within the assigned territory.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.