Area Sales Manager - Delhi NCR

Job Title: Area Sales Manager

Job Type: Permanent, Full-time

Function: Sales

Business: Godrej Pet Care

Business: Delhi NCR

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries. Read more: https://www.godrejindustries.com/

Introducing Godrej Pet Care: A New Chapter in the Pet Foods Industry

We are excited to announce the launch of Godrej Pet Care (GPC), a 100% subsidiary of Godrej Consumer Products Limited, thats set to make a mark in the thriving pet food industry. The pet food industry is already standing tall as a 5,000 crore category and poised for robust double-digit growth in the coming decades. Backed by the legacy and expertise of Godrej Agrovet (GAVL)Indias market leader in animal feed—we bring deep insights into pet food R&D, along with a strong competitive edge in supply chain management. With a substantial investment of 500 crore over the next five years, Godrej Pet Care is being built from the ground up, embodying the high commitment and vast resources of Godrej, but with the nimbleness and drive of a startup. We are confident that by the end of this period, GPC will be cash flow positive, paving the way for sustained growth and success in this burgeoning sector.

Join us as we embark on this exciting journey to create something truly special in the world of pet care!

Read More: https://www.godrejpetcare.com/

Role Overview

The ASM role is a key frontline sales leadership position responsible for delivering the annual operating plan for the assigned area. This role leads the Sales, Performance, and Trade (SPT) agenda on the ground—including distribution expansion, excellence in execution, and team capability building.

Key Responsibilities

1. Growth Planning & SPT Delivery

• Own and lead the growth agenda for the area by analysing internal and external data to identify hotspots, gaps, and opportunities.
• Create and execute structured SPT plans—distribution, visibility, and in-store fundamentals—aligned with pet category priorities.
• Leverage trade marketing inputs (schemes, activations, sampling programs) with a strong ROI and growth mindset.

2. Business Partnering

• Build win-win partnerships with distributors, key retailers, modern trade outlets, and channel partners.
• Drive Joint Business Plans (JBPs) for sustainable, medium- to long-term growth.

3. Coaching & Skilling

• Coach and inspire the Sales Incharge (SI) team to achieve targets, improve store coverage, and elevate pet nutrition knowledge.
• Build team capability in SPT execution, beat planning, product training, and structured reporting.

4. Execution Excellence

• Ensure flawless execution of the growth plan, monthly activations, merchandising standards, and pilot initiatives across the area.
• Drive accurate stock planning, logistics coordination, and sales forecasting.
• Monitor competition activities and provide actionable insights.

Who are we looking for?

Education: Post Graduate degree (MBA)

Experience:

• 4–5 years of experience as an ASM or equivalent in FMCG, Pet Food, Animal Nutrition, or allied sectors.
• Experience of leading a team and influencing senior leadership

Skills:

• Excellent interpersonal skills, including influencing, negotiation and communications skills to manage effective stakeholder relationships across teams; high on energy and driven.
• Proven track record of strong execution, systematic planning, commercial acumen and critical thinking.
• Ability to analyze data, derive insights, and convert them into action.

What’s in it for you?

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Elder care for those who might need to extend support to senior family members

Preventative healthcare support

Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.

Uncapped sick leave

Flexible work options, including remote working and part-time work

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Digital and offline instant recognition platforms

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.