Area Sales Manager (Consumer Lighting)

Role & responsibilities

Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business. Manage & monitor distributor performance & sustainability.

Key Responsibilities:

• Responsible for sales forecasting and planning for the assigned area and channel planning based on market potential.
• Gather market intelligence on competition activities and propose strategic/ tactical interventions for share gain.
• Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets, meeting numeric & weighted distribution objectives, channel correction, etc.
• Monitoring of sales, collection & stocks on regular basis as budgeted.
• Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth and Same Stores Sales Growth (SSSG).
• Monitor the billing process product category v/s value wise on regular basis and ensure week wise billing.
• Ensuring implementation of retailer engagement programs /retailer bonding program effectively.
• Engage with channel marketing team for timely and effective promotion strategies.
• Share feedback & on ground information about marketing/ branding initiatives undertaken by organization & competition.

Work Experience:

• 8-15 years of experience
• Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.