Area Sales Manager (cluster head) For cattle feed sales

Department: Sales & Marketing
Location: Punjab(Khana, Ludhiana, Amritsar,Moga,Rajpura)
Reports to: Regional Sales Manager / Zonal Sales Manager
Industry: Animal Nutrition / Agriculture / FMCG (Cattle Feed Division)
Employment Type: Full-time

Job Purpose:

To lead and drive cattle feed sales in the assigned area through distributor/channel management, direct farmer outreach, field team supervision, and achieving volume and revenue targets.

Role & responsibilities

• Sales & Business Development:
  
• Achieve monthly, quarterly, and annual sales targets.
  
• Identify and develop new markets, dealers, and sub-dealers in rural areas.
  
• Conduct farmer meets, field demonstrations, and awareness programs to drive product adoption.
  
• Channel Management:
  
• Appoint and manage distributors and dealers.
  
• Ensure smooth order processing, supply chain, and stock availability.
  
• Handle credit limits, payments, and distributor performance reviews.
  
• Team Management:
  
• Lead, train, and monitor a team of Sales Officers/Field Executives.
  
• Set targets and ensure daily field activities are aligned with sales goals.
  
• Monitor performance and provide guidance to improve productivity.
  
• Market Intelligence & Reporting:
  
• Track competitor activities, pricing, and farmer feedback.
  
• Share field insights with senior management for strategic decisions.
  
• Maintain records of sales, customer data, and market coverage.
  
• Customer Relationship Management:
  
• Build strong relationships with key stakeholders: farmers, veterinary doctors, dealers, and cooperatives.
  
• Resolve product or service issues promptly.

Preferred candidate profile

• Education: Graduate in Agriculture, Animal Husbandry, or related field. MBA (Marketing) preferred.
  
• Experience: 58 years of sales experience in animal nutrition/cattle feed/FMCG/agri-inputs.
  
• Skills:
  
• Strong communication and interpersonal skills
  
• Rural market exposure and willingness to travel extensively
  
• Analytical and team leadership skills
  
• Basic computer proficiency (Excel, PowerPoint)