Area Sales Manager - CCTV Business

Locations :

Lucknow, Ahmedabad, Pune, Dehradun, Indore, Chennai, Hyderabad

Position Summary :

The position will be responsible for developing business through existing and new channel partners in the assigned region. The role involves end-to-end ownership of regional sales including partner development, demand generation, project follow-ups, target achievement and payment collection.

This role requires strong market understanding, relationship management skills and the ability to drive business growth through channel networks.

Key Responsibilities :

1. Sales Strategy & Business Development

• Develop and execute regional sales strategy to achieve or exceed assigned targets.
• Identify potential markets, industry verticals and customer segments for business expansion.
• Generate new business opportunities through channel partners and direct engagement.
• Ensure achievement of primary and secondary sales targets.

2. Channel Partner Management

• Identify, appoint and develop new channel partners in assigned territories.
• Build strong relationships with existing distributors, system integrators and partners.
• Develop joint business plans with partners and monitor performance.
• Ensure partners follow company policies, pricing structures and sales programs.

3. Project & Key Account Development

• Engage with consultants, system integrators and end customers to generate project specifications.
• Track upcoming projects and ensure brand approvals.
• Regularly follow up on large project opportunities across industry segments.
• Support partners in closing key projects.

4. Coordination & Internal Alignment

• Coordinate with internal technical, service and management teams for project execution.
• Ensure timely support to partners for product selection, technical clarifications and pricing.
• Maintain effective communication between partners and company teams.

5. Inventory & Payment Management

• Monitor distributor inventory levels and ensure adequate stock availability.
• Track secondary sales performance and market movement.
• Ensure timely collection of payments as per company policy.

6. Marketing & Promotion

• Represent CBC at exhibitions, seminars, and industry events.
• Support marketing initiatives for brand awareness and lead generation.
• Provide market feedback regarding competition, pricing and product positioning.