Area Sales Manager - Built-In Appliances

About the Company

Luxury Personified LLP is a leading distributor of premium and luxury consumer electronics and lifestyle brands in India. The company represents globally renowned brands across audio, video, personal electronics, and smart lifestyle categories through an extensive retail and distribution network.

About the Role

We are looking for a dynamic and result-oriented Area Sales Manager to drive business growth for our premium built-in appliance portfolio across Delhi/NCR. The role will be responsible for territory sales, channel development, dealer/distributor management, and relationship building with kitchen studios, architects, interior designers, and other key influencers.

The ideal candidate should have strong experience in premium built-in appliances, modular kitchens, consumer durables, or premium home/lifestyle solutions, along with an established network across the Delhi/NCR market. Candidates with experience in brands such as Häfele, Faber, KAFF, Bosch, Siemens, Elica, or similar premium brands will be preferred.

Key Responsibilities

• Own and achieve monthly, quarterly, and annual sales targets for the assigned Delhi/NCR territory.
• Develop and manage business through dealers, distributors, kitchen studios, and retail partners.
• Build and maintain strong relationships with architects, interior designers, modular kitchen companies, and other key influencers to generate business opportunities.
• Identify and onboard new dealers, kitchen studios, and channel partners to expand market coverage.
• Drive primary and secondary sales, monitor stock availability, and ensure healthy inventory levels across the channel.
• Generate and manage project and retail leads, ensuring effective follow-up and conversion.
• Conduct regular market visits to identify new business opportunities, competitor activity, pricing trends, and market requirements.
• Conduct product presentations, demonstrations, and training for dealers, kitchen studios, sales teams, architects, and designers.
• Ensure strong product visibility, display standards, and brand presence across partner outlets and kitchen studios.
• Work closely with the marketing team to execute promotions, activations, exhibitions, architect/designer engagements, and lead-generation initiatives.
• Prepare accurate sales forecasts, pipeline reports, market intelligence, and business updates for management.
• Monitor collections, outstanding payments, and credit exposure to maintain healthy business operations.
• Coordinate with internal teams including marketing, logistics, finance, and service to ensure smooth order execution and customer experience.

Desired Candidate Profile

• Graduate/Postgraduate in Business Administration, Marketing, Sales, or a related discipline.
• 4–8 years of relevant sales experience in built-in appliances, modular kitchens, consumer durables, premium home solutions, or related categories.
• Proven experience in territory/channel sales and business development.
• Strong existing network among dealers, distributors, kitchen studios, architects, interior designers, and modular kitchen companies in Delhi/NCR.
• Experience handling premium/luxury brands will be an advantage.
• Strong understanding of primary/secondary sales, channel management, stock planning, forecasting, and collections.
• Excellent communication, negotiation, presentation, and relationship-management skills.
• Highly target-driven, commercially aware, and capable of independently managing a territory.
• Willingness to undertake regular market visits across Delhi/NCR.
• Proficiency in MS Excel, PowerPoint, CRM, and sales reporting tools.

Preferred Industry / Brand Background

• Built-in Kitchen Appliances
• Modular Kitchen Solutions
• Premium Consumer Durables
• Kitchen & Home Solutions
• Home Automation
• Premium Home & Lifestyle Products
• Preferred brands: Häfele, Faber, KAFF, Bosch, Siemens, Elica, Franke, or similar premium brands.

Key Competencies

Territory Sales | Channel Development | Dealer & Distributor Management | Kitchen Studio Network | Architect & Designer Relations | Project Sales | Business Development | Primary & Secondary Sales | Market Development | Negotiation | Relationship Management