Area Sales Manager - Built-in Appliances

Job Description

Area Sales Manager (ASM) Built-in Appliances

Location: Delhi NCR

Company: Luxury Personified LLP

About the Company

Luxury Personified LLP is a leading distributor of premium and luxury consumer electronics and lifestyle brands in India. The company is expanding its presence in the premium kitchen and built-in appliances segment through strategic channel partnerships and retail expansion across India.

Position Overview

We are seeking an experienced and performance-driven Area Sales Manager (ASM) Built-in Appliances for the Delhi/NCR region. The role involves driving sales growth, expanding the channel network, and developing strong relationships with kitchen studios, architects, interior designers, dealers, and distributors for premium built-in appliance brands.

The ideal candidate should have experience in brands such as Hfele, Faber, or similar premium appliance/lifestyle brands.

Key Responsibilities

• Achieve sales targets for built-in appliances across Delhi/NCR territory.
• Develop and strengthen relationships with dealers, distributors, kitchen studios, architects, and interior designers.
• Expand market reach by appointing new channel partners and retail counters.
• Promote premium built-in kitchen appliances and ensure strong brand visibility in the market.
• Conduct product presentations, demonstrations, and training sessions for partners and customers.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Coordinate with marketing teams for promotional campaigns and lead generation activities.
• Manage distributor stock levels, secondary sales, and sales forecasting.
• Ensure timely collections and smooth business operations within the assigned territory.
• Maintain regular reporting on sales performance, pipeline, and market feedback.

Desired Candidate Profile

• Graduate/Postgraduate in Business Administration, Marketing, or related field.
• 4-8 years of experience in built-in appliances, modular kitchen, consumer durables, or premium home solutions industry.
• Prior experience with brands like Hfele, Faber, Kaff, Bosch, Siemens, Elica, or similar brands preferred.
• Strong network within kitchen studios, architects, interior designers, and dealer channels in Delhi/NCR.
• Excellent communication, presentation, and negotiation skills.
• Self-driven, target-oriented, and capable of handling territory independently.
• Proficiency in MS Office and sales reporting tools.

Preferred Industry Background

• Built-in Kitchen Appliances
• Modular Kitchen Solutions
• Consumer Durables
• Home Automation & Luxury Living Solutions
• Premium Home & Lifestyle Products

Key Skills

• Channel Sales
• Dealer & Distributor Management
• Architect & Designer Relations
• Business Development
• Built-in Appliances Sales
• Retail Expansion
• Territory Management
• Market Development
• Relationship Management

Compensation & Benefits

• Competitive salary with attractive incentives
• Opportunity to work with premium and luxury brands
• Career growth in an expanding luxury lifestyle organization
• Dynamic and collaborative work environment