Area Sales Manager — BIO & Imported Spirits (Off-Trade)

The Role
We are looking for a self-driven Area Sales Manager to own the off-trade (retail) business for
our BIO and imported spirits portfolio across Delhi, Haryana, and Chandigarh. You will build
retail width, manage distributor relationships, and drive sell-out for allied brands.

Key Responsibilities
• Drive sales and distribution of Whisky and BIO portfolio across off-trade retail in
Delhi, Haryana, and Chandigarh
• Build and maintain strong relationships with distributors, wholesalers, and key retail
outlets
• Achieve monthly volume and outlet coverage (WOD) targets
• Ensure brand visibility — shelf placement, planogram compliance, and POS
execution at retail
• Track competitor activity and report market intelligence to the sales head
• Coordinate on excise and regulatory requirements for BIO brands across states
• Manage secondary sales tracking and timely payment collection from trade partners

SUVIRA SPIRITS | Confidential Hiring Document

What We Are Looking For
• 3-8 years of experience in the Alcobev/spirits industry with direct exposure to BIO or
imported brands
• Hands-on off-trade (retail) channel experience
• Working knowledge of the Delhi, Haryana, and/or Chandigarh retail liquor market
• Familiarity with excise processes, BIO brand registrations, and distributor
management
• Self-starter who can operate independently with minimal hand-holding
• Graduate in any discipline; MBA preferred but not mandatory