Area Sales Manager / Assistant Manager - B2B - Bangalore

To drive B2B sales and business development for edible nuts by managing existing customers, developing new business opportunities, achieving sales targets, and building long-term relationships with institutional and industrial customers.

The role will be responsible for understanding customer requirements, developing the sales pipeline, negotiating commercial terms, coordinating with internal teams, and ensuring timely execution of customer orders.

Key Responsibilities

A. Sales & Business Development

Achieve monthly, quarterly and annual sales targets for the assigned B2B business.

Develop new customers and expand the companys customer base in the edible nuts segment.

Identify and pursue business opportunities across food manufacturers, FMCG companies, bakeries, confectionery, snack manufacturers, ingredient companies, HoReCa/institutional buyers and other B2B customers.

Generate leads through market intelligence, customer references, industry networks, exhibitions and other relevant channels.

Build and maintain a healthy sales pipeline and track opportunities through to closure.

Conduct customer meetings, product presentations and commercial discussions.

Prepare quotations and negotiate pricing, payment terms, specifications and other commercial conditions within approved guidelines.

B. Customer Relationship Management

Manage relationships with existing B2B customers and ensure high levels of customer satisfaction.

Understand customer requirements related to product specifications, quality, packaging, quantity and delivery schedules.

Act as the key point of contact for assigned customers and coordinate internally for smooth order execution.

Identify opportunities for cross-selling and increasing business volumes with existing customers.

Address customer queries, complaints and commercial issues in coordination with Quality, Operations, Supply Chain and Finance teams.

C. Market & Competitor Intelligence

Track market trends, demand patterns and pricing movements in edible nuts.

Monitor competitor activities, product offerings and market developments.

Gather market intelligence on customer requirements, consumption trends and emerging applications.

Provide regular market feedback to management to support pricing and business decisions.

D. Order & Business Coordination

Coordinate with Procurement, Operations, Quality, Logistics and Finance teams for timely execution of customer orders.

Monitor order status, dispatch schedules and customer commitments.

Ensure timely follow-up for payments and outstanding receivables in coordination with Finance.

Maintain accurate records of customer interactions, quotations, orders, sales forecasts and business opportunities.

Ensure compliance with approved commercial and credit policies.

E. Sales Planning & Reporting

Prepare sales forecasts and business plans for the assigned customer portfolio/territory.

Track actual sales against targets and identify gaps and corrective actions.

Submit regular sales reports, pipeline updates, customer visit reports and market intelligence reports.

Maintain relevant data in CRM/ERP systems, where applicable.