Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Designation: Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Location: Siliguri, West Bengal

Reporting to: Regional Sales Manager (RSM)

No. of positions: 1

Key Skills

• Territory & Distributor Management
• New Market Development & Expansion
• Team Handling & Coaching
• Sales Planning & Execution
• Sales Analytics & Reporting

Key Requirements

• Graduate in any discipline (MBA preferred)
• 10-15 years of FMCG sales experience in Food Products
• Minimum 2+ years of team handling experience as ASM / TSM / Equivalent role
• Proven experience in distributor appointment and new market launch
• Consistent track record of achieving sales and distribution targets
• Strong execution capability in sales planning and market development

Key Responsibilities

• Deliver monthly, quarterly, and annual sales targets for the assigned territory
• Launch new markets and expand business in uncovered / underdeveloped areas
• Identify, appoint, and develop distributors (DBs) to ensure strong distribution network
• Ensure availability, visibility, and distribution of focus SKUs across General Trade channels
• Lead, coach, and monitor Territory Sales Executives (TSEs) to improve productivity and performance
• Plan and execute trade schemes, market activations, and promotional activities
• Track competitor activities, pricing, and market trends; share actionable insights
• Ensure timely collections and maintain control over outstanding as per company credit policy
• Drive numeric and weighted distribution across urban and rural markets
• Conduct regular market visits, joint working, and distributor business reviews
• Monitor secondary sales, stock health, and product freshness in the market
• Build strong relationships with key retailers, wholesalers, and trade partners
• Ensure adherence to company systems, sales processes, and reporting discipline

Interested can shoot the resumes to [email removed]>