Area Sales Manager - Ahemdabad
Piramal Consumer Products · Mumbai · onsite · Posted 58d ago
About a minute. You'll make an account on the way through.
About this role
BUSINESS: Piramal Consumer Healthcare
DEPARTMENT: Sales
JOB OVERVIEW:
The incumbent will be responsible for managing entire area for driving sales, product Awareness Building, Visibility & Merchandising. Ensuring consistency in primary and secondary sales. Analyzing and handling Competition and competitor activities. Preparing deliverables and targets for all team members.
KEY STAKEHOLDERS: INTERNAL
Area Sales Team, ZHR, Business Training ,Commercial officer , HO support function
KEY STAKEHOLDERS: EXTERNAL
Retail outlets, Distributors, CFAs
REPORTING STRUCTURE:
Zonal Business Manager
QUALIFICATION:
Graduate + MBA / PGDBM
EXPERIENCE:
- Minimum 7 year to 10 year selling experience in FMCG/OTC/pharma Industry
- Must have extensive sales experience and experience in managing a large sales force
SKILLS:
- People Management
- Strong interpersonal skills
- Team management skills
- Negotiation skills
- Problem Solving skills
KEY ROLES/RESPONSIBILITIES:
Drive Business Strategy and Processes
- Develop and implement business strategies and action plans and propose business improvement
- Assign targets to the team members reasonably based on the potential of the territory and resources
- Sales Forecasting at monthly and quarterly level, monitoring sales team performance, analyzing data and reports
- Enable TSO/TSI/SO to maximize the output from retailers and distributors by using knowledge and skills effectively (product detailing/sales closing / objection handling / input utilization / scheme utilization/ POS,POPutilization) through Joint FieldWork
- Resolving Customer Complaints and grievances
- Coordinating with HO for Brand related activities, Supply Chain, Finance and HR
Infrastructure Management
- Develop and manage efficient distribution networks for sales through appointment of distributors,maintaining stock levels,timely billing and collection
- CFA Management
Team Handling & Development
- Coaching and Mentoring the team members to align their performance with the business plans • Managing TSOs, TSIs and SOs effectively and ensuring their development
- Enabling the team members for achievement of incentives
- Ensuring timely reporting through teamin company prescribed formats
- Induction and on the job training of new team members
- Involvement in the competency based recruitment process in coordination with Zonal HR
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About Piramal Consumer Products

Piramal Consumer Products
Mumbai
US
₹24L PA avg
Avg at Piramal Consumer Products
About
Piramal Consumer Products Division is one of the fastest growing businesses of Piramal Enterprises Ltd. It is among the lead players of India in the self-care space, with established brands in the Indian Consumer healthcare market. Our portfolio consists of branded consumer healthcare and wellness products, primarily in areas of routine health disruption and proactive care, expanding across key OTC categories such as Analgesics, Gastro-Intestinal, Hygiene, Skin care, Vitamins & Supplements, Women care, Baby care and Kids wellness. The business has grown from a 6-brand portfolio in 2011 to a 20+ brand portfolio by 2020, led by acquisitions and NPDs. With a reach of more than 1500 towns and ~250K outlets on a direct basis, Piramal consumer products has touched 7 crore consumer lives pan-India.
Going back in time, we entered the OTC market in the late 90s with two joint ventures - one with Reckitt Benckiser and another with Boots Plc to market and distribute a mix of brands - some from our Portfolio and some from our partners in the joint ventures. The business acquired an independent entity from 2008. We, then, had three brands in our portfolio, catered to 24000 outlets through an 80 people team, had a topline of 113 Cr and was ranked 40th amongst all OTC companies in India. The business has since then consistently grown at a CAGR of 12% and ended FY 2020 at topline value to Rs.420 Cr. Our ambition is to reach the #3 position in the Indian OTC market in the next few years.
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