Area Sales Manager-Aftermarket

Role & responsibilities

Sales & Business Development

-Achieve monthly, quarterly, and annual sales targets for the assigned area.

-Generate demand for Primary & secondary sales

-Identify new markets, workshops, retailers, and mechanics to expand product reach

Channel Partner Management

- Maintain the existing Distributors

- Recruit, onboard, and manage New distributors and Retailers.

- Regular meeting with Distributors/ Retailers/ Mechanic for new Scheme, performance, new order etc.

Field Activities

- Conduct mechanic meets, nukkad meet, retailer meets, van campaigns, and product demos.

- Monitor & update to Corporate office competitor activities, pricing, schemes, and market sentiment.

- Address queries, solve issues and ensure overall customer satisfaction.

- Build strong relationships with key stakeholders: distributors, retailers, workshops, mechanics

Other Activities

- Ensure proper forecasting of Primary & secondary sales tracking, and data reporting.

- Monitor collections, credit limits, and payment cycles.

- Participate in Marketing activities in market to generate lead & spread presence in the market

- Provide secondary sales data of competitors to analyse market trend & demand

- Maintain discipline & follow the policies of the company.

Preferred candidate profile

2-wheeler with driving license

Strong Knowledge of the Automotive Aftermarket

- Negotiation skills

- Customer-focused mindset