Area Sales Executive

• Expand and strengthen distribution network to improve numeric and weighted reach
• Ensure product availability, stock norms, and effective servicing across outlets
• Drive visibility, merchandising, and execution of trade schemes in the market
• Monitor competitor activities and implement counter-strategies to protect and grow market share

• Lead, coach, and develop ASOs to enhance productivity, coverage, and execution quality
• Conduct regular joint field work to improve selling effectiveness and on-ground execution
• Set clear performance expectations and support team members in achieving their targets
• Drive engagement, discipline, and timely reporting within the team

• Build and maintain strong relationships with distributors, retailers, and key channel partners
• Ensure efficient distributor operations including billing, collections, and ROI management
• Resolve market issues, customer complaints, and operational challenges in a timely manner
• Collaborate with internal stakeholders to ensure smooth execution of business plans and initiatives

Job Requirements :

• 6-12 years of experience in FMCG sales or related field (FMCG).
• Proven track record of achieving sales targets in a fast-paced environment.
• Strong understanding of distribution channel sales, including primary & secondary sales through distributors.
• Experience with handling multiple brands simultaneously.