Area Sales Executive

Job Description

1. Job Attributes

1.1. Position NameArea Sales Executive (RRCB)1.4. Business UnitRR Consumer Brands-FMCG1.2. Position Code* 1.5. FunctionSales and Distribution1.3. Reporting toArea Sales Manager1.6. Location

1. Job Purpose

This role ensures that the products marketed under Reliance Consumer Products are sold to the retail outlets via distributors and super stockist

1. Key Responsibilities

3.1. Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
3.2. Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
3.3. Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
3.4. Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
3.5. Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
3.6. Ensure CSOs conduct adequate merchandising in key outlets.
3.7. Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
3.8. Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
3.9. Review CSO and Senior CSO on a regular basis and improve their sales pitch
3.10. Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue

1. Key Performance Indicators

4.1. Primary KPIs4.2. Additional KPIs4.1.1 % Achievement against Revenue Targets
4.1.2 Outlet Reach % increase
4.1.3 %DBs onboarded on DMS (Primary)
4.1.4 % of Retail Orders on DMS (Secondary)4.2.1 Range Selling
4.2.2 Decrease in Expiry/Near Expiry stock (% against total inventory for SBU)

1. Job Requirements

5.1. Functional Competencies5.2 Behavioral Competencies5.1.1 Process management
5.1.2 Analytical Thinking
5.1.3 Data Interpretation
5.1.4 Strong Market Working
5.2.1 Negotiation prowess
5.2.2 Attention to detail
5.2.3 Business acumen
5.2.4 Drive for results
5.2.5 Coaching & mentoring Prepared by Checked by Approved by