Area Sales Executive

Role & responsibilities

• Sales Delivery & Business Performance
• Drive achievement of primary and secondary sales targets for the assigned territory
• Break down monthly targets into actionable plans for distributors and team members
• Monitor sales performance regularly and take corrective actions to address gaps
• Ensure timely and accurate forecasting, billing, and collections within the area
• Distribution & Market Executive
• Expand and strengthen distribution network to improve numeric and weighted reach
• Ensure product availability, stock norms, and effective servicing across outlets
• Drive visibility, merchandising, and execution of trade schemes in the market
• Monitor competitor activities and implement counter-strategies to protect and grow market share.
• Team Management & Capability Development
• Lead, coach, and develop ASOs to enhance productivity, coverage, and execution quality
• Conduct regular joint field work to improve selling effectiveness and on-ground execution
• Set clear performance expectations and support team members in achieving their targets
• Drive engagement, discipline, and timely reporting within the team
• Channel & Stakeholder Management
• Build and maintain strong relationships with distributors, retailers, and key channel partners
• Ensure efficient distributor operations including billing, collections, and ROI management
• Resolve market issues, customer complaints, and operational challenges in a timely manner
• Collaborate with internal stakeholders to ensure smooth execution of business plans and initiatives

Preferred candidate profile

• 3-7 years of experience in FMCG, OTC, Pharma, or Consumer Healthcare sales
• Proven track record of consistently achieving primary and secondary

sales targets

• Hands-on experience in territory management, including distributor

handling and retail coverage

• Experience in leading and managing front-line sales teams (ASOs) to

drive productivity and performance

• Exposure to market execution, including merchandising, visibility

initiatives, and trade scheme implementation