Area Sales Executive

Issue Date:
Job Description
Revision Date:
Revision No.: ______________
Steelberry (Unit of Balaji Living Solution) is a supplier of stainless-steel
kitchenware and furniture hardware/cabinet hardware products, catering to the
evolving needs of modern homes, kitchens, and interior spaces. The company
focuses on offering products that combine functionality, durability, and
contemporary design.
With a structured approach to product sourcing, quality management, and market
development, Steelberry works across a diverse product portfolio, ensuring that
every offering meets the required standards of usability and long-term
performance. From product selection to market delivery, the organization
emphasizes consistency, reliability, and customer satisfaction.
Theteam works closely with channel partners, distributors, retailers, andcustomers
to understand market requirements and translate them into practical and value-
driven solutions. Each product category is developed and managed with attention
to quality, aesthetics, and changing consumer preferences.
Company Profile
Steelberry offers a wide range of stainless-steel kitchenware and furniture
hardware solutions, including products designed to enhance convenience,
functionality, and everyday experiences. The company continuously expands and
strengthens its portfolio in line with emerging market trends and customer
expectations.
With a growing presence across multiple markets and segments, Steelberry
remains committed to delivering quality products and building long-term
relationships through innovation, service, and operational excellence.
Visit our website to learn more: Steelberry
Department
Version
Sales
JD/Sales/ASE_1.0
Job title
ASE
Reports To
Reported by
Reliever Name
ASM and Director
-
-

Reliever Position -
JOB SUMMARY
To be responsible for generating sales in the assigned territory through dealers and distributors.
And focus on market coverage, customer visits, order generation, relationship management,
payment follow-ups, and achieving sales targets while ensuring strong market presence for
Steelberry products.
Sr. No
Particular
To understand the assigned territory, customer requirements, and competitor activities.

To visit dealers, distributors, interior designers, carpenters, and other customers regularly
within the assigned territory.

To promote the company's products and communicate product features, benefits, and new
launches to customers.



To build and maintain strong relationships with dealers and distributors.
To generate enquiries and business opportunities through the dealer and distributor
network and follow up on enquiries and convert them into orders.
To support the reporting manager in identifying and onboarding new dealers and
distributors.







To achieve the monthly, quarterly, and annual sales targets assigned by the company.
To coordinate with dealers, distributors, and internal teams for timely order processing and
dispatch.
To track pending orders and ensure timely delivery to customers.
To follow up on outstanding payments and support collection activities as per company
policy.
To coordinate with the accounts and operations teams for smooth execution of sales orders.
To collect and share information related to customer requirements, market trends, and
competitor activities.
To maintain records of customer visits, enquiries, orders, and sales activities.
To prepare and submit daily, weekly, and monthly sales reports.




To provide regular market feedback and business updates to the reporting manager.
To maintain data security and confidentiality, and live by the HR Policy.
Page 2 of 3

ESSENTIAL TO NAIL THE JOB
Sr. No
Particular
Education
Desired level
1.
2.
Graduate in any discipline.
2-4 years, preferably in hardware, furniture fittings or similar
industry
Experience
Dealer and distributor sales, sales process, market development,
CRM, ERP.
3.
4.
Technical Skills
Interpersonal
Skills
Communication, Presentation, Relationship Building, Negotiation,
Persuasion, Networking
5.
6.
7.
Managerial Skills
Salary (CTC)
Others
Planning, Multitasking, Dealer and Distributor Management
As per Industry Standard
NDA/ NCA agreement will be signed at the time of Joining
Page 3 of 3

Perks and benefits

Provident fund