Area Sales Executive

Job Description Area Sales Executive / ASM (FMCG)

Company: ECAVO Agro Daily Pvt. Ltd.
Department: Sales & Distribution
Location: Prayagraj, Kanpur
Reporting To: RSM

Job Summary:

The Area Sales Executive is responsible for driving sales growth, expanding market presence, and ensuring proper distribution and visibility of ECAVO Agro Dailys FMCG products within the assigned territory. The role focuses on managing distributors, retailers, and trade partners to achieve sales objectives and strengthen brand performance in the market.

Key Responsibilities:

• Achieve monthly and quarterly sales targets as per company objectives.
• Manage distributor operations including order processing, stock availability, and collections.
• Expand retail coverage and ensure product availability across all outlets.
• Execute trade schemes, promotions, and merchandising activities as per company plan.
• Build and maintain strong relationships with distributors, retailers, and key customers.
• Monitor competitor activities, pricing, and market developments to identify growth opportunities.
• Ensure proper route planning and market coverage by field staff.
• Submit daily sales reports, secondary sales data, and market feedback on time.
• Ensure compliance with company policies, pricing structures, and business ethics.
• Support brand visibility and ensure effective in-store execution of marketing initiatives.

Skills & Competencies:

• Strong knowledge of FMCG sales and distribution management.
• Good communication and negotiation skills.
• Self-motivated, target-driven, and field-oriented.
• Ability to build relationships and manage channel partners effectively.
• Proficiency in MS Excel and basic reporting tools.

Qualifications & Experience:

• Graduate in any discipline (MBA/PGDM in Sales & Marketing preferred).
• 6+ years of experience in FMCG sales, preferably in food or agro products.
• Experience in distributor handling and retail expansion is an added advantage.