Area Sales Executive

The achievement of distribution, display & sales objectives (Primary & Redistribution) through effective management of Super Stockiest & RDS and their field force within the values and parameters set by the company.

• Responsible for primary Sales & redistribution.
• Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.
• Continuously gather data on competitor pricing, sales, customers etc. and analyze sales data and past trends.
• Strengthening the distribution network & infrastructure of Super Stockiest & RDS to increase the width and depth of availability of all Zydus products including new sales channels.
• Responsible for ensuring stocks levels as per company guidelines at Super Stockiest & RDS points.
• Distribution build-up including new sales channels.
• Implementing & monitoring market inputs
• Manage the Distribution of Zydus Wellness products supported by a team of Super Stockiest & RDS and their field force who cater to the customers in these markets.
• Execution and monitoring of display & merchandising.
• Demonstrate company values , ethics & pride through exemplary behavior.
• 4. People: Effective management of Super Stockiest & RDS and their field force for motivation, training & development & productivity enhancement
• Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts.
• Business Partners Acquisition and Retention: Identifying and acquiring new business partners while maintaining and strengthening relationships with existing business partners in the industry.
• Market Penetration and Expansion: Expanding the company’s presence in the sector by targeting new geographic areas, market segments, or product lines.
• Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.
• Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and services, and effectively promoting these to meet the specific needs of the market.
• Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.
• Manages his/her territory through a team of RDS, Super Stockiest and Salesman.

• Graduate / MBA
• 3 years of frontline work experience in retail sales
• Exposure/ experience of DMS - Minimum 2 Years in Active environment, Not “Roll Out/Test Phase”. SFA - Minimum 2 Years in Active environment, Not “Roll Out/Test Phase”.
• Experience in FMCG if from outside of Zydus
• Good Knowledge and understanding of General Trade Sales
• Sound Knowledge of Rural Sales Fundamentals
• Having hands on experience in Sales Force Automation (SFA)
• Super Stockiest & RDS Management including ROI
• Result Oriented
• Analytical Ability
• Takes Initiative
• Negotiation & Problem Solving
• Good written & Oral Communication
• Achievement Orientation
• Leading others
• High Involvement
• Coaching Others