Area Sales Executive

Key Responsibilities:

• Sales & Growth: Achieve primary/secondary sales targets, expand distribution, improve outlet coverage and drive focus SKUs/new launches.
• Distributor Management: Manage distributor operations, stocks, claims, collections, manpower and ROI.
• Team Management: Lead, coach and monitor Sales Officers to achieve targets, beat coverage and productivity.
• Market Execution: Ensure effective beat planning, merchandising, visibility, range selling and new product placement.
• Competition: Track competitor pricing, schemes, launches and market activities and recommend corrective actions.
• Reporting & Technology: Ensure SFA/DMS compliance, monitor sales performance and submit regular reports.
• Stakeholder Management: Coordinate with RSM, Trade Marketing, Supply Chain, Finance, HR, distributors and key retailers.
• Overall Objective: Drive profitable territory growth, distribution expansion and strong sales execution.

Qualification: Graduate/MBA preferred in Sales & Marketing.

Experience: 8+ years in FMCG sales, with 2–3 years in Territory/Area Management and direct team handling.