Area Sales Executive

Role & responsibilities

• Responsible for travelling to B2B, Hotels for generating sales by meeting dairy plants, paneer/cheese manufacturers, and food processing units to sell high-value machinery such as coagulation systems, pressing systems, micro-perforated moulds, and cheese processing lines. The role involves identifying new clients, promoting machinery solutions, and closing deals for both turnkey and standalone / B2B sales equipment.

Key Responsibilities :

Sales & Business Development

• Identify and visit potential clients: - Dairy plants / Paneer & cheese / manufacturers / Milk cooperatives / Food processing industries
• Generate new leads through: - Field visits / Industrial areas / Referrals and networks
• Present company products: - Paneer making machines / Cheese processing lines / Milk processing plants
• Achieve monthly and quarterly sales targets

Client Handling

• Understand client requirements (capacity, budget, automation level)
• Suggest suitable machinery or complete plant solutions
• Build long-term relationships with plant owners, purchase managers, and technical heads
• Follow up regularly until deal closure

Site Visits & Technical Coordination

• Conduct site inspections for installation feasibility
• Coordinate with: - Engineering team / Design team / Share client requirements for customized solutions

Proposal & Negotiation

• Prepare and explain quotations / Handle price negotiations and commercial discussions / Close deals and convert inquiries into orders

After-Sales Support Coordination

• Coordinate installation and commissioning / Ensure customer satisfaction / Support in AMC (Annual Maintenance Contract) sales F. Reporting & CRM
• Maintain daily visit reports / Update CRM with leads, follow-ups, and status / Provide market feedback (competitors, pricing, demand trends)

Target Customers

• Dairy companies / Paneer manufacturers / Cheese producers / Sweet & food processing units / Startups entering dairy processing

Required Skills

• Strong communication & negotiation skills
• Basic technical understanding of dairy processes
• Ability to explain machinery and production flow •

Educational Qualification

• Experience in paneer machinery/industrial products 6. Experience • 13 years in same industries:
• Industrial sales Dairy equipment sales (preferred) o FMCG machinery / food processing equipment 7
• Meetings in industrial areas & plants • Flexible working hours based on client availability
• Salary Structure (Typical in India) • Fixed Salary + Travel Allowance Incentives on sales closure
• Quarterly Bonus on achieving targets