Area Sales Executive,

1. Sales & Revenue
• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Drive revenue growth through existing and new QSR outlets/customers.
• Monitor daily sales performance and take corrective actions to achieve targets.
2. Market Development
• Identify and develop new business opportunities within the assigned area.
• Conduct market visits to understand customer requirements, competitor activities, pricing, and market trends.
• Expand the customer/outlet network and increase market penetration.
3. Customer & Outlet Management
• Maintain strong relationships with QSR outlets, franchisees,
• Ensure regular visits to assigned outlets and resolve customer issues promptly.
• Ensure proper product availability and timely order fulfillment.
4. Order & Collection Management
• Generate regular orders from assigned customers/outlets.
• Coordinate with internal teams for order processing and timely delivery.
• Monitor outstanding payments and ensure timely collection from customers.
5. Business Development
• Identify potential franchisees, institutional customers, and other QSR business opportunities.
• Support new outlet openings and ensure smooth business operations from the sales perspective.
• Execute promotional activities and sales campaigns in the assigned territory.
6. Reporting & MIS
• Prepare daily/weekly/monthly sales reports.
• Track target vs. achievement, outlet-wise sales, customer additions, collections, and outstanding payments.
• Maintain accurate customer and sales records in CRM/ERP systems.
7. Coordination
• Coordinate with Operations, Supply Chain, Finance, Marketing, and Customer Service teams.
• Ensure smooth communication between the company and QSR outlets/customers.
• Support management in implementing sales strategies and business plans.

Key Performance Indicators (KPIs)

• Sales target achievement
• Revenue growth
• New customer/outlet additions
• Outlet-wise sales growth
• Customer retention
• Collection efficiency
• Market coverage and outlet visits
• Product availability
• Outstanding reduction
• Customer satisfaction