Area Sales Executive

About Zydus Wellness


Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,
integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie
sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and
Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and
2,000 MSMEs.
With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing
integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four
manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed
on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO
Tarun Arora, serving customers in over 25 countries across three continents.


Get to know our organization - Click on the below links
1. Company Website
2. Zydus Corporate Park




























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Area Sales Executive - GT

Functional Reporting: Area Sales Manager - GT

Administrative Reporting: Area Sales Manager - GT

Location: ASE HQs

Role Purpose: The achievement of distribution, display & sales objectives (Primary & Redistribution)
through effective management of Super Stockiest & RDS and their field force within the values and
parameters set by the company.

Key Accountabilities/ Responsibilities:
1. Financial:
Responsible for primary Sales & redistribution.
Understand and ensure profitable / sustained growth of business and strong orientation to commercial
terms, profitability calculations etc.
Continuously gather data on competitor pricing, sales, customers etc. and analyze sales data and past
trends.
2. Customer:.
Strengthening the distribution network & infrastructure of Super Stockiest & RDS to increase the width and
depth of availability of all Zydus products including new sales channels.
Responsible for ensuring stocks levels as per company guidelines at Super Stockiest & RDS points.
Distribution build-up including new sales channels.
3. Process:
Implementing & monitoring market inputs
Manage the Distribution of Zydus Wellness products supported by a team of Super Stockiest & RDS and
their field force who cater to the customers in these markets.
Execution and monitoring of display & merchandising.
Demonstrate company values , ethics & pride through exemplary behavior.
4. People:
Effective management of Super Stockiest & RDS and their field force for motivation, training &
development & productivity enhancement



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Key Deliverables:
Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in
revenue, volume of orders, or number of new accounts.
Business Partners Acquisition and Retention: Identifying and acquiring new business partners while
maintaining and strengthening relationships with existing business partners in the industry.
Market Penetration and Expansion: Expanding the company's presence in the sector by targeting new
geographic areas, market segments, or product lines.
Customer Relationship Management: Building and nurturing strong relationships with key decision-makers
and influencers in the sector to drive repeat business and customer loyalty.
Product Knowledge and Promotion: Demonstrating a deep understanding of the company's products and
services, and effectively promoting these to meet the specific needs of the market.
Order Management and Coordination: Ensuring accurate order processing, timely delivery, and
coordination with the logistics and supply chain teams to meet customer expectations.
Key Interactions:
Zonal Sales Manager
Area Sales Manager
Branch Commercial Team
Branch Logistics Team
Business Process Associate
Channel Business Partner (Super Stockiest & RDS)
Key Dimensions:
Manages his/her territory through a team of RDS, Super Stockiest and Salesman.
Educational Qualifications:
Graduate / MBA Preferred






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Experience (Type & Nature):
3 years of frontline work experience in retail sales
Exposure/ experience of DMS - Minimum 2 Years in Active environment, Not "Roll Out/Test Phase". SFA -
Minimum 2 Years in Active environment, Not "Roll Out/Test Phase".
Experience in FMCG if from outside of Zydus
Functional Competencies
Good Knowledge and understanding of General Trade Sales
Sound Knowledge of Rural Sales Fundamentals
Having hands on experience in Sales Force Automation (SFA)
Super Stockiest & RDS Management including ROI
Behavioral Competencies:
Result Oriented
Analytical Ability
Takes Initiative
Negotiation & Problem Solving
Good written & Oral Communication
Achievement Orientation
Leading others
High Involvement
Coaching Others


The above list is not exhaustive and could evolve with changing needs and priorities of the company









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