Area Sales Executive

Job Description :

Ensuring Sales & Distribution as per business plan with the help of company developed distribution & field sales force in the designated area. Achievement of planned volumes & distribution of various brands through effective product availability & visibility.

Primary Responsibilities & Accountability:

1. Measure potential of territory
1. List all FMCG outlets (use TSI, PSRs/DSMs for listing).
2. Classification of outlets.
2. Make Route maps for optimum coverage.
3. Retailing / Wholesaling.
4. Manage distributors performance
5. Distributor claims handling
6. Achieving primary and secondary targets.
7. Short-listing and recommendation of distributors.
8. Reporting & resolving of grievances and consumer complaints.
9. Implementing & settlement of schemes
10. Product availability, visibility and Merchandising
11. Distributor salesmen, SR and TSI activity monitoring
12. To ensure availability of adequate funds (BG/SD) and infrastructure at distributors point.
13. Opening new outlets and its monitoring.
14. Planning and utilization of BTL budgets.
15. Reporting of competitors activities.