Area Sales Executive - Modern Trade

AREA SALES EXCECUTIVE- Modern Trade

Skills and Competencies:

• Negotiation skills
• Communication and Collaborative skills
• Goal- oriented

Functional Competencies:

• Modern Trade Operations/ LFS Operations
• Account management
• Product / Pricing / Competition knowledge

Roles and Responsibilities:

• Drive the secondary sales and monitor stocks.
• Drive the monthly sales through sales promoters.
• Looks after the process of selecting promoters/merchandiser and make arrangements of training programs for them.
• Month wise business forecasting, benchmarking the previous year.
• Observes competitor strategies within the assigned region and outlines efficient sales strategies.
• Identifies the areas of network expansion and introduces new products in the chains.
• Once the goals are set for the month, the ASE conducts a performance review of the promoters where their goals and efforts are evaluated on the basis of progress made.
• Provides on-the-job training and/or classroom training to the frontline sales personnel by understanding their strengths and weaknesses
• Maintain knowledge of the current sales, promotions, schemes of competitors and security practices on monthly basis.

Industry Preferences:- Consumer durable/Electronics/Electrical

Promoters handling is must