Area Sales Executive - HoReCa | Guwahati

Job Opening: Area Sales Executive (ASE) - HORECA Sales

Location:Guwahati

Experience: 5-9 Years

Qualification: Graduate in any discipline (MBA/PGDM in Sales or Marketing preferred)

Industry: FMCG (Tea/Beverage Preferred)

Job Summary : We are looking for a dynamic and result-oriented Area Sales Executive (ASE) to drive business growth in the HORECA (Hotels, Restaurants, Cafs & Catering) segment across Guwahati . The ideal candidate should have strong experience in FMCG sales, distributor management, key account handling, and business development within the HORECA channel.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Develop new business across Hotels, Restaurants, Cafs, Caterers, Cloud Kitchens, Banquets, Resorts, Institutions, and Corporate Clients.
• Build and maintain strong relationships with key customers and decision-makers.
• Manage distributors, dealers, and stockists to ensure market coverage and product availability.
• Execute promotional activities, product sampling, and customer engagement initiatives.
• Identify new business opportunities through market mapping and competitor analysis.
• Ensure timely order processing, payment collection, and credit control.
• Prepare sales reports, forecasts, and market intelligence.
• Coordinate with internal teams to ensure excellent customer service.
• Travel extensively within the assigned territory.

Required Skills & Experience

• 5-9 years of experience in HORECA Sales within FMCG, Tea, Beverage, Coffee, Food & Beverage .
• Strong understanding of the HORECA market in Guwahati .
• Excellent communication, negotiation, and relationship management skills.
• Proven track record in achieving sales targets and business expansion.
• Experience in distributor management, channel sales, and key account management.
• Proficiency in MS Office and sales reporting tools.
• Willingness to travel extensively.

Preferred Candidate

• Experience in the Tea, Coffee, Beverage, or Food industry.
• Existing network with Hotels, Restaurants, Cafs, Caterers, Institutions, and Hospitality Chains.
• Knowledge of regional languages is an added advantage.

Interested candidates can share their updated CVs at: [email removed]