Area Sales Executive - General Trade

Role & responsibilities

Ensuring Sales & Distribution as per Business plan with the help of company developed CD network and field sales

force in the designated area. Achievement of planned volumes & distribution for various brands through effective

product availability & visibility. Maintain and develop distribution system.

Responsibilities -

1. Measure potential of territory
1. List all FMCG outlets (use TSI, PSRs/DSMs for listing).
2. Classification of outlets.
2. Make Route maps for optimum coverage.
3. Retailing / Wholesaling.
4. Manage distributors performance
5. Distributor claims handling
6. Achieving primary and secondary targets.
7. Short-listing and recommendation of distributors.
8. Reporting & resolving of grievances and consumer complaints.
9. Implementing & settlement of schemes
10. Product availability, visibility and Merchandising
11. Distributor salesmen, SR and TSI activity monitoring
12. To ensure availability of adequate funds (BG/SD) and infrastructure at distributors point.
13. Opening new outlets and its monitoring.
14. Planning and utilization of BTL budgets.
15. Reporting of competitors activities.

Preferred candidate profile

Post graduation shall be required - MBA into Marketing is preferred