Area Sales Executive - Caprese

Qualifications/ Experience:

• Graduate or MBA specialised in Sales & Marketing
• 3-7 years of experience in channel sales, distribution, modern trade sales and network expansion

Role & Responsibilities: 

• Appointment of new distributor and maintaining relationship with existing distributors too 
• Managing and monitoring primary and secondary sales along with stock management with distributors 
• Driving modern trade sales as well across chains like Lifestyle, Centro, Metro, Shoppers Stop etc. along with promoter management.  
• Sales target achievement monthly/quarterly/yearly  
• Implementing the companys market share goals by taking network related decisions of addition, cancellation, and development of distribution. 
• Building capabilities of identifying and tracking product segments and estimating their size and growth to give feedback to superiors about market trends. 
• Identification of areas of network expansion / correction and recommendation of suitable parties within the territory. Introducing new products to distributors, implementing new marketing plans. 
• Identification of focus products and outlets for merchandising and taking appropriate action on a day-to-day basis. 
• Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices 
• Identification of focus outlets within each segment and enhancement of focus product sales in these outlets and maintaining optimum inventory level and convert this knowledge into effective execution strategies for those products of the company 
• Regular and accurate measurement of territory market share and Maintain knowledge of the current sales, promotions, schemes of competitors and security practices on monthly basis. 
• Performing within company norms and guidelines 

Preferred Candidate Profile/ Competencies:

• Well versed with distribution management, modern trade sales and should have strong market intelligence 
• Ability to work in a high volume, fast paced, matrixed environment
• Effective Communication & Interpersonal skills
• Excellent Sales & Analytical Skills
• Strong relationship skills, and Ability to collaborate with stakeholders for effective problem resolution and change management.