Area Sales Executive (ASE)

Job Description Area Sales Executive (ASE)
Position: Area Sales Executive (ASE)
Brand: Bungalow Beauty & PREPT
Reporting To: Regional Sales Manager / Zonal Sales Manager
Location 1: Ghaziabad & Noida (HQ Ghaziabad)
Location 2: Delhi / Faridabad / Gurgaon
Department: Sales
Job Purpose
The Area Sales Executive will be responsible for driving primary and secondary sales, expanding retail distribution, distributor management, strengthening retailer relationships, ensuring excellent in-store visibility and achieving monthly sales targets within the assigned territory.
Key Responsibilities
Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Increase product availability and market penetration in the assigned territory.
• Identify new retail opportunities and onboard premium cosmetic stores, pharmacies, supermarkets and modern trade outlets.
• Increase numeric and weighted distribution.

Retail Management

• Regularly visit retailers to generate secondary sales.
• Ensure optimum stock availability and replenishment.
• Develop strong relationships with retailers and distributors.
• Resolve retailer and distributor issues promptly.

Merchandising & Visibility

• Ensure proper product placement and shelf visibility.
• Implement POSM, displays, shelf branding and promotional activities.
• Monitor competitor pricing, schemes and visibility.

Distributor Management

• Monitor distributor inventory and stock movement.
• Ensure timely order collection and payment follow-up.
• Track primary sales and secondary sales performance.
• Improve distributor productivity and coverage.

Beauty Advisor Coordination

• Coordinate with Beauty Advisors to maximize retail sales.
• Monitor BA attendance, productivity and outlet performance.
• Conduct product knowledge and selling skills training.

Reporting & MIS

• Submit Daily Sales Reports (DSR) and Daily Visit Reports (DVR).
• Prepare weekly and monthly sales analysis.
• Maintain records of retailer visits, orders, collections and market feedback.
• Share competitor activities and market intelligence.

Market Development

• Conduct retailer engagement activities.
• Execute promotional campaigns and product launches.
• Generate leads for new business opportunities.
• Build long-term relationships with key retail partners.

Preferred Candidate Profile

• Graduate in any discipline (MBA preferred).
• 25 years of experience in FMCG, Cosmetics, Beauty & Personal Care sales.
• Experience in distributor handling and retail sales.
• Strong negotiation and communication skills.
• Good understanding of the local market and retail network.
• Proficient in MS Excel and reporting.
• Two-wheeler and valid driving license preferred.

Preferred Industry Experience

• Cosmetics
• Beauty Tools & Accessories
• Personal Care
• Skincare
• FMCG
• Modern Trade
• General Trade

Compensation

• Competitive Fixed Salary
• Sales Incentives
• Travel Allowance
• Mobile Reimbursement
• Performance-Based Rewards