Area Operations Manager

Profile Summary
Our Area Operations Manager is responsible for developing and expanding the business in the respective
area and managing the store operations across the respective area thereby increasing the customer
experience.
Key Responsibilities
Driving Sales and Customer Service
a. Driving and ensuring to meet or exceed the sales plan of the respective territory monthly/
quarterly and annually
b. Driving and focusing on providing the customer services thereby increasing the Net Promoter
Score (NPS) for the store
c. Drive culture of high sales performance expectations, i.e. SALES Leadership
d. Motivates and inspires field team to drive for results.
e. Review financial performance at regional level to identify improvement opportunities.
f. Serve as critical strategy planning link between Corporate and the field organization.
g. Translate corporate goals including financial returns, sales growth and market share, into
business plans.
h. Assess field capability and establish performance priorities at group level.
Manpower Planning & People Development
a. Working with the HR team and the Store Manager in ensuring staffing levels are adequate to
effectively operate the store
b. Direct responsibility for professional development of Lenskart Associates
c. Assess and prioritize advanced management skill gaps including those related to
design and implementation of business plans, forecasts, financial analysis,
associate development and communication.
d. Conduct two-way, formal and informal performance evaluations of Lenskart Associates which
review professional development needs and accomplishments as well as overall achievement
of management objectives
e. Responsible for establishing a culture that embraces diversity and maximizes the learnings from
a diverse team.
f. Overall responsibility for associate development
Managing P&L of the Assigned Stores

a. Responsible for managing and maintaining territory and store budgets to ensure profitability at
store as well as territory level
b. Managing the top and bottom line effectively of the assigned territory and stores
c. Responsible for reducing shrinkage
d. Managing the productivity of the staff
e. Using cost effective methods to ensure productivity of the respective territory
Managing and Maintaining High Standards of Retail Operations

a. Regular Store Visits to:
o Audit stores
o Coaching the Store Managers
o Motivate staff through sales discussions