Area Marketing Manager(Diagnostics)

• Develop and achieve monthly and annual revenue targets for the assigned area.
• Manage B2B, B2C, corporate, hospital, doctor referral, and speciality marketing activities.
• Identify and develop new business opportunities within the assigned territory.
• Build and maintain strong relationships with doctors, hospitals, clinics, corporates, and referral partners.
• Plan and monitor daily field visits, client meetings, lead generation, and follow-ups.
• Generate new leads and convert them into regular business accounts.
• Coordinate with operations, logistics, billing, collections, and laboratory teams to ensure smooth client service.
• Monitor business generated, collections, new accounts, referrals, and conversion ratios.
• Conduct health camps, awareness programs, corporate wellness activities, and promotional campaigns as required.
• Track competitor activities, market trends, pricing, packages, and customer requirements.
• Ensure proper implementation of marketing SOPs, reporting systems, and company policies.
• Review the performance of BDEs and Marketing Executives in the assigned area.
• Conduct regular field reviews and provide guidance and support to the marketing team.
• Prepare daily, weekly, and monthly MIS reports covering visits, leads, business, collections, and team performance.
• Resolve client and service-related issues through effective coordination with concerned departments.
• Identify potential locations and support new branch and business expansion.
• Ensure timely collection of outstanding B2B payments in coordination with the Finance/Accounts Team.
• Report performance gaps, market developments, business opportunities, and operational concerns to senior management.

• Monthly revenue achievement
• New client/account acquisition
• B2B and corporate business growth
• Doctor/referral business
• Number of productive field visits
• Lead-to-business conversion
• Collection performance
• Client retention
• Health camps and corporate activities
• Team productivity
• Territory-wise business growth

Qualification

Any Graduate / MBA in Marketing preferred

Experience

37 years of relevant experience, preferably in diagnostics, healthcare, hospitals